At our Ford dealer near Charlton, Massachusetts, we believe buying a car should be as enjoyable as driving one. That’s why we’re committed to providing you with all the information you need to make an informed decision in a friendly and straightforward manner.
From the latest Ford models to top-tier customer service, discover why so many drivers in the area choose Ira Ford Auburn for their automotive needs.

Charlton, MA, is a charming town in Worcester County that has a little more than 13,000 residents. The town has a lot to offer with its beautiful views of numerous ponds and lakes, wooded areas, and local shopping and dining. It’s conveniently located near I-90, making it a great place to live and commute from.
Ford is renowned for its versatility, offering a model for any driving preference. Our Charlton Ford dealership is excited to offer an extensive range of Ford models that cater to every need. From athletic pickups to sleek SUVs, there is bound to be something you’ll love in our showroom.
Some of the most notable Ford models in our new inventory include…
We also boast a broad selection of pre-owned vehicles. These include well-loved Ford models as well as vehicles from other top manufacturers, providing you with a plethora of choices.
For those seeking additional peace of mind, our Certified Pre-Owned (CPO) program, Ford Blue Advantage, offers meticulously inspected, top-quality pre-owned Fords, ensuring you receive a vehicle that feels like new.
We invite you to explore our full selection of vehicles at our dealership. There is a knowledgeable associate at the ready to answer your questions, provide valuable insight, and accompany you on a test drive.
Did you know you can explore our full Ford fleet online? Thanks to our online inventory pages, you can dive deep into your options from the comfort of your own home.
Think of our online inventory pages as your personal showroom that’s open around the clock. You can explore our full selection of Ford vehicles with ease 100% virtually. Whether you’re on the hunt for a certain engine or a specific trim, this platform allows you to filter your pool and pinpoint exactly what you’re searching for.
Each model is displayed through a series of high-definition images and a summary of its specifications. If you are drawn to a certain ride, click on its image to further unravel its story. This platform lets you delve into the details of your chosen model, express your interest directly to our team, or even begin exploring your financing options—all with a few clicks.
You can actually finance a model entirely from home through AcceleRide®. This tool lets you complete the car-buying process from start to finish! Simply follow these steps:
Choose Your Car
Pick Your Payment
Value Your Trade
Select Your Warranty
Schedule Delivery or Pickup
For those who want a vehicle that truly reflects their personality, our custom order form offers the freedom to design your dream ride. Select every feature to suit your style, from exterior color to interior finishes, and handle your financing online as well.
Once you’ve picked out your next vehicle and taken it for a test drive, your next stop is our finance center. Our team is dedicated to ensuring your car buying experience is as smooth and enjoyable as the drive itself.
One of our skilled finance experts is here to guide you through the various auto loan options available, helping you understand the terms and conditions so you can make an informed decision. Paired with our network of local lenders and bankers, we can open exciting doors for you in the process.
While you’re here on our website, take advantage of our online tools! These resources are designed to give you a realistic insight into your financing options from wherever you are before making anything official:
Online Specials: We are consistently adding exciting offers on our vehicles and services online, so check them out!
Value Your Trade: If you’re looking to trade in your current ride, get a virtual estimate based on its condition and market value.
Online Financing Application: Start the financing process online by applying for pre-approval to save time at the dealership.
Be sure to check out our specials page too. It’s regularly updated with offers that could sweeten your new adventure even more.

When your Ford is due for a service appointment, our Ford service center is a great place to turn. Our expert service team is dedicated to ensuring your vehicle continues to perform at its best, so you can focus on enjoying your drive.
Whether it’s routine maintenance or more intricate repairs, we have the skills and resources to handle it all. Among our expert services, here are just a few of the ones we see every day at our shop:
Oil Changes
Tire Rotation
Brake Repairs
Engine Diagnostics
Every service we perform on your Ford is done using genuine Ford parts and accessories, protecting the integrity of your ride. If you’re looking for OEM Ford parts to keep in your garage, our parts center has got you covered. You can place an order for the pieces you need online!
When the time comes when you’re ready to find your next car to take you all across the roads of Charlton, Massachusetts, you can easily get started. Begin by browsing the selection and schedule your test drive with us at Ira Ford Auburn, or simply order your vehicle through AcceleRide®, and we’ll deliver your next car right to your door!
With any questions, contact our team; we’re here to help you along the way with finding the vehicle that’s right for you!