Why is Ira Ford Auburn rated 4.4 on Google?

Our 4.4 Google rating comes from 2,555 reviews, and about 80% of them are five-star. Buyers and service customers who rate us 4 and 5 stars praise our sales process and how we keep them informed.

We sell new Ford and a selection of new and pre-owned cars, trucks, and SUVs from 780 Washington St, Auburn, MA 01501.

Keep reading below, then schedule a test drive in Auburn. Bringing your own numbers to the lot settles this faster than any spec sheet.

Ira Ford Auburn holds a 4.4 on 2,555 Google reviews, 2,047 of them five-star

Our Google record, as of October 2026: 4.4 stars across 2,555 reviews; 80 in 100 of them are five-star (Google, 2026).

Each dealer’s Google rating and review count, as recorded in September 2026:

A review count this large means many customers have written about their own visit. The quotes in the sections that follow show what those visits were like, one customer at a time.

What do buyers say about the sales process at Ira Ford Auburn?

Buyers who give us 4 and 5 stars describe straightforward sales help and plenty of time to look at the vehicle. A buyer shopping with us can look at new and pre-owned models on the same visit.

We sell new Ford models including the Mustang, Bronco Sport, Bronco, Explorer, Expedition, Mustang Mach-E, Maverick, Ranger, F-150, Super Duty, E-Transit, Transit, Transit CC-CA, and Chassis Cab. We also carry a selection of new and pre-owned cars, trucks, and SUVs.

In a July 2026 5-star Google review, Kristin T. wrote: “I recently leased a Ford Bronco Badlands from Ira Ford Auburn, and I couldn’t be happier with the experience. As someone driving in from Spencer, MA, I wanted a dealership that was easy to work with and transparent about their numbers. The sales and finance teams were incredibly straightforward, professional, and knowledgeable. They took the time to explain all of the benefits of their Ford lease offers, ensuring my monthly payment fit comfortably within my budget. The transition into a lease was completely stress-free, and I was given plenty of time to explore the vehicle’s features before driving off the lot. If you are in the market for a new Bronco, I highly recommend visiting the team at Ira Ford Auburn.”

Kristin’s visit started with a lease on a Bronco. A buyer who wants to lease can ask about our Ford lease offers, which we provide along with new Ford finance and pre-owned car loans.

What do service customers say about updates at Ira Ford Auburn?

Service customers who give us 4 and 5 stars say we kept them updated during the visit. Keeping a customer informed is one of the things a service visit depends on, and that is what these reviews describe.

In an October 2025 5-star Google review, Keith H. wrote: “Great staff, kept me updated the whole time. Excellent team all around!”

You can book service online, in person, or by phone. The FordPass App is a fourth way to book. Ford Pickup & Delivery for service comes at no charge, though availability and distance limit it, and parts and repair charges are extra.

Why does Ira Ford Auburn have so many Google reviews?

Every kind of visit runs through one address at 780 Washington St, Auburn, MA 01501. We sell new Ford vehicles and a selection of new and pre-owned cars, trucks, and SUVs. We also run service, sell parts, and handle finance.

For finance, there is a secure online finance application. Financing covers Ford leases, new Ford finance and pre-owned car loans. Ordered parts are picked up at the store.

Each of those visits gives a customer a reason to write about how it went.

How do you book service at Ira Ford Auburn and ask about a loaner?

You can book service online, in person, by phone, or through the FordPass App. Service can be booked the same way whether you are coming in for an oil change or a larger repair.

Loaners are not guaranteed. They are at our discretion and subject to availability, and we confirm them at booking.

In a January 2026 5-star Google review, Wayne N. wrote: “Great to deal with on an issue that was not repeatable. Had a nice loaner car for over a week. Zach did a great job of keeping me updated as we waited for some rare parts to arrive.”

When you book, ask about a loaner so the answer is confirmed before you drop off your vehicle.

Can you value your trade-in and apply for financing online at Ira Ford Auburn?

Yes. Our online trade-in tool gives an offer from a license plate and state, a VIN, or a year, make, model, and trim. The plate or VIN offer is instant, and the year, make, model, and trim route gives a general estimate that may change.

A trade-in value holds for seven days or up to 250 miles. Walk-in trade-ins are fine, and an appointment is optional. There is also a secure online finance application, so you can start your financing before you arrive.

In a September 2026 5-star Google review, Tim S. wrote: “Great experience! Anthony was able to get me into the right truck at the right price with a more than fair trade-in on my previous vehicle. I highly recommend Ira Ford Auburn, & if youre looking for an excellent salesperson ask for Anthony Roman!”

How does ordering Ford parts and accessories from Ira Ford Auburn work?

You can request parts through our online order form. We contact you when your parts are ready for pickup at the store. This is a request form, not a checkout or e-commerce store.

Our parts center can also order accessories such as roof racks, bike mounts, and cargo organizers, so a request for an accessory follows the same steps as a parts request.

FAQ

Where is Ira Ford Auburn and how far is it from Worcester?

Our store sits at 780 Washington Street in Auburn, MA 01501, roughly 12 minutes south of Worcester. Use that address when you plan your visit, and call or check the FordPass App to confirm service times before you drive in.

Can you get an oil change at Ira Ford Auburn?

Yes. Oil changes are among the services on our service page, and you can book one through the FordPass App or by appointment online, in person, or by phone.

Does Ira Ford Auburn offer free pickup and delivery for service?

Yes, we offer complimentary Ford Pickup & Delivery for service. It is limited by availability and distance, and parts and repair charges are not included. If the vehicle is driveable, warranty and customer-pay repairs both qualify for Pickup & Delivery.

Do you need an appointment to trade in a vehicle at Ira Ford Auburn?

No. You can come in to trade in whether or not you have an appointment.

Does Ira Ford Auburn sell used and pre-owned vehicles?

Yes. We carry a selection of new and pre-owned cars, trucks, and SUVs.

Why Worcester County Ford buyers choose Ira Ford Auburn

Ira Ford Auburn is at 780 Washington St, Auburn, MA 01501, and we are rated 4.4 on Google across 2,555 reviews. We are part of Group 1 Automotive, and we sell new Ford models including the Mustang, Bronco, Explorer, F-150, Maverick, and Transit.

A buyer can compare new and pre-owned models on one visit. The online trade-in, finance application, service booking, and parts request all start from the same site, so the steps before you arrive are already in place.

In an October 2026 5-star Google review, Jodi L. wrote: “Several vehicles purchased, and every one has been a great experience. David and Kyle are outstanding, and both sales and service are top notch. We send everyone we know who’s car shopping to Ira Ford. Highly recommend!”

Start with a trade-in value or a pre-approval online, then finish at our Washington Street store. Value a trade and get a fast online pre-approval, browse the new, used, and certified pre-owned Ford inventory, then finish at the Washington Street store.

Ira Ford Auburn answers this question against the specific vehicle in front of you rather than the model in general. Value your trade and get pre-approved online, then see us at our Auburn showroom, or call 774-321-1107.

Disclaimer: Vehicle features, specifications, pricing, options, and availability may vary based on production timelines and dealership inventory; images are for illustrative purposes only. Starting MSRP figures are national and exclude destination freight charges, tax, title, license, and dealer fees. Standard and available equipment varies by trim, configuration, and model year; confirm the specification of the individual vehicle before purchase. Maximum towing and payload ratings depend on cab, bed, drivetrain, and equipment configuration; see the vehicle’s Owner’s Manual and trailering guide for limits. Electric range and charging times vary with battery, configuration, temperature, terrain, load, and driving habits. Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. Financing and pre-approval are subject to credit approval. Contact Ira Ford Auburn for complete details regarding current vehicle inventory, pricing, and equipment.